Meet Buzz & Roi

Our mascots embody the two creative forces behind our studio: curiosity and clarity.

The Duo

Buzz and Roi are the official voices of the Blue Fission Studio; not bots, not tools. They're concept mascots: creative archetypes we use to explain, clarify, and occasionally spark a smile.

Buzz

Enthusiast-in-Residence

Personality: Excitable, upbeat dreamer

Voice: Warm, optimistic, exploratory

“What if we just built something weird and wonderful?”

Buzz helps with:

Creative brainstorming
Inspiring non-technical clients
Infusing play and passion into serious systems

Roi

Design Integrity Officer

Personality: Serious, measured, academic doer

Voice: Calm, analytical, grounded

“What problem are we actually solving?”

Roi helps with:

Ethical frameworks
Clean systems thinking
Pushing for clarity and accountability

Not AI, Not Assistants, Not for Hire

Buzz and Roi are fictional representations and not tools or AIs. They don't interact independently, and they aren't products. You'll find their voices in our documentation, our visual cues, and sometimes in how we explain our thinking.

Why They Exist

To make our studio more transparent and personable
To reflect the tension and balance that drives good design
To separate the Studio’s creative team from our Innovation Lab's R&D output
To invite clients into the process with less jargon and more humanity

Where You'll See Them

Case studies commentary
Onboarding or welcome pages
Occasional blog interjections or tutorial intros
Never: in client code, in AI systems, or as automated assistants